App Distribution in the Post-TestFlight World or How Apple Restored Balance to iOS App Development

First, let me say that this blog post is about two years too late, almost to the day. But maybe a few people will still find it useful.

Step back in time with me, back to early 2014, back before Apple acquired Burstly (the parent company of TestFlight). I used to go into a client's office and sit in a conference room with some designers and project managers and rapidly iterate on their app ideas. I could build and publish in a moment's notice -- users running the app and providing feedback without hesitation (whether they were in the office or not).

These were blissful days.

And then Apple shut 'er all down.

It reminds me of what Agent Sands said in Once Upon a Time in Mexico:

El, you really must try this because it's puerco pibil. It's a slow-roasted pork, nothing fancy. It just happens to be my favorite, and I order it with a tequila and lime in every dive I go to in this country. And honestly, that is the best it's ever been anywhere. In fact, it's too good. It's so good that when I'm finished, I'll pay my check, walk straight into the kitchen and shoot the cook. Because that's what I do. I restore the balance to this country. And that is what I would like from you right now. Help keep the balance by pulling the trigger.