The Wrong Dimension
At this point it's impossible to believe Apple isn't just trolling the world. They never know which dimension to focus on: shaving microns off thinness while people beg for battery life. The iPhone peaked with the 13 Mini. Make a smaller phone, not a thinner one.
Apple has been doing this for years. At this point it is impossible to believe they aren't just trolling the world. They never seem to know which dimension to focus on.
How many years have they spent touting how they shaved 1/1,000,000th of a millimeter off the "thinness" of a MacBook Pro? – or some similar fraction of a pound off its weight? – when what people wanted was all-day battery life and maybe built-in cellular connectivity. "Here's a touch bar, and a broken keyboard!"
The iPhone peaked with the 13 Mini. Sales weren't what they expected, so they haven't followed up on it. The sort of people who want a tiny, pocket phone, aren't going to be swayed to upgrade because of a fancier camera or additional lumens. Make a smaller phone! A lighter phone!
Sales of the Mac Pro aren't what Apple would like to see. "See, there's no market for this!" Apple made a beautiful case with limited expansion and specs on par with their FAR cheaper, smaller products. It's simply impossible to know why the Mac Pro isn't more popular.... :-/
